Content Marketing
Lead Magnets
A PDF titled "Company Brochure" earns nothing. A checklist that saves an afternoon of work earns the address and the follow-up conversation.
- Engagement
- Fixed fee per asset including page and automation.
- Outcomes tracked
- Form conversion rateCost per leadLead-to-opportunity rate
Included
What this covers.
Delivered by the same team that builds your site and systems, so the work is not handed between agencies.
- Offer ideation against buyer pain
- Guide, checklist or calculator production
- Landing page and form design
- Delivery and nurture automation
- Distribution through ads and organic
- Download and conversion reporting
In detail
Who it suits, and how it works.
Best fit
Businesses with traffic but a weak reason for visitors to share an email address.
Worth the exchange
A checklist that saves an afternoon, a calculator that answers a pricing question, or a template someone can reuse. A brochure earns nothing because it asks without giving.
Built for follow-up
Every asset includes the landing page, the delivery email and a three-email sequence, so the download starts a conversation instead of ending one.
Questions
Before you commit.
- Should lead magnets be gated?
- Gate assets with clear practical value. Gate the top-of-funnel thinking and you will get low-quality addresses.
- How often should we release one?
- One strong asset per quarter, promoted properly, beats a new download every week that nobody sees twice.
More within Content Marketing
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Tell us what you are trying to fix.
A short conversation is usually enough to know whether we are the right fit. If we are not, we will say so.