Search Engine Optimisation
SEO is unglamorous work with a long payback. It is also the only channel where the asset you build keeps producing traffic after the invoice stops, provided the foundations are right.
- Engagement
- Monthly retainer, with a one-time audit if you only need the diagnosis.
- Reported on
- Organic sessionsNon-brand impressionsRanking coverageOrganic conversions
Scope
What this service covers.
Every item below is delivered by us, not outsourced to an unnamed subcontractor. Scope is agreed in writing before work starts.
- Technical audit: crawl, index, rendering and speed
- Keyword research mapped to funnel stage and intent
- Page-level on-page optimisation
- Content briefs and editorial planning
- Internal linking and information architecture
- Schema markup and structured data
- Backlink analysis and digital PR outreach
- Monthly rank, traffic and conversion reporting
In detail
Search Engine Optimisation, in practice.
What the work involves, who it suits and what changes once it is running.
Who this is for
Businesses that publish content nobody finds, sites that lost traffic after a redesign, and companies paying for clicks on queries they could own organically within a year. SEO suits businesses with a considered purchase and a genuine answer to a search query.
Why rankings stall
Most sites are not short of pages; they are short of pages that own a single intent. Three articles covering the same question compete with each other, none of them answers completely, and the search engine picks the weakest of the three to rank.
The fix is architectural before it is editorial: a URL map, one intent per page, internal links that describe the relationship, and technical work that lets a crawler see the content without executing three scripts.
What changes in the first 90 days
Month one: audit and keyword map with existing page ownership. Month two: technical fixes and on-page rewrites of pages already earning impressions. Month three: new cluster content published and internally linked, with a ranking and conversion baseline to measure against.
Specialisms
Go deeper on one piece.
Technical SEO Audit
Find what is blocking indexation before writing another page.
DetailsOn-Page Optimisation
One intent per URL, with the content to match it.
DetailsKeyword and Intent Mapping
A map of what buyers search, in the order they search it.
DetailsDigital PR and Link Building
Links earned from things worth citing.
DetailsSEO Content Production
Articles written to rank and to be worth reading.
DetailsHow we run it
The operating sequence.
The same four stages every engagement moves through, with a decision point between each.
Audit
Find what is blocking indexation and what is cannibalising rankings. Fix the expensive problems first.
Map
One primary intent per URL, with a content plan that covers the queries your buyers actually type.
Build
Fix technical issues, publish optimised pages, and connect them so crawlers understand the hierarchy.
Earn
Outreach, partnerships and genuinely linkable assets rather than purchased links.
Deliverables
What you actually receive.
- Technical audit with prioritised fixes
- Keyword and URL map
- Monthly content briefs
- Performance dashboard and monthly review
Reporting
Numbers we are judged on.
Reporting is written, not just a dashboard link. Each month we state what changed, what it cost and what we are doing next.
- Organic sessions
- Non-brand impressions
- Ranking coverage
- Organic conversions
Questions
Before you commit.
- How long before SEO shows results?
- Technical fixes can move rankings within weeks. Content and authority work typically takes three to six months before the curve bends, which is why we set expectations in writing.
- Do you guarantee first-page rankings?
- No, and neither should anyone else. We commit to work, methodology and reporting, not to outcomes controlled by a search engine.
- Can SEO work for a new domain?
- Yes, but it takes longer. New domains need content depth and links before they compete, so paid search usually runs alongside.
Works well with
All marketing servicesMeta Ads
Facebook and Instagram campaigns built around qualified enquiries, not impressions.
View serviceGoogle Ads
Search, Shopping and Performance Max campaigns for people already looking to buy.
View serviceLocal SEO and Google Business Profile
Rank in the map pack for every location you actually serve.
View serviceNext step
Tell us what you are trying to fix.
A short conversation is usually enough to know whether we are the right fit. If we are not, we will say so.