Content Marketing
Content Refresh and Pruning
Publishing without maintaining creates an archive that competes with itself. Refreshing a decaying page is usually cheaper than writing a new one.
- Engagement
- Audit fee, then per-page refresh pricing.
- Outcomes tracked
- Organic traffic recoveryPages with impressionsCrawl efficiency
Included
What this covers.
Delivered by the same team that builds your site and systems, so the work is not handed between agencies.
- Content inventory with traffic and conversion data
- Decay and cannibalisation analysis
- Refresh briefs for priority pages
- Consolidation of overlapping articles
- Pruning and redirecting dead pages
- Before and after performance tracking
In detail
Who it suits, and how it works.
Best fit
Sites with years of published content, declining organic traffic, or several articles ranking for the same term.
Refresh before publish
A page with existing impressions needs weeks to improve after an update; a new page needs months to be discovered. Refreshing is usually the faster route to traffic.
Prune what cannot win
Pages with no traffic, links or relevance get consolidated or redirected. Removing dead weight improves crawl efficiency and concentrates authority on pages that matter.
Questions
Before you commit.
- Should we delete old blog posts?
- Only if they have no traffic, links or conversion value. Otherwise consolidate and redirect rather than delete.
- How often should content be refreshed?
- Annually for most articles, and whenever the underlying product, price or policy changes.
More within Content Marketing
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Tell us what you are trying to fix.
A short conversation is usually enough to know whether we are the right fit. If we are not, we will say so.