Content Marketing
Case Studies
A case study without numbers is a testimonial with paragraphs. The structure is situation, constraint, decision, result, with the result stated first in the summary.
- Engagement
- Per case study, including interview and design.
- Outcomes tracked
- Sales cycle lengthProposal win rateCase study engagement
Included
What this covers.
Delivered by the same team that builds your site and systems, so the work is not handed between agencies.
- Customer interview and quote collection
- Result and metric verification
- Long-form web version
- One-page PDF for sales
- Short social and email adaptations
- Approval and anonymisation handling
In detail
Who it suits, and how it works.
Best fit
Businesses with delivered projects and no written proof, or sales teams improvising examples on calls.
Structure that convinces
Situation, constraint, decision, result, with the result summarised first. A sceptical buyer needs to see that the constraint resembles theirs before the outcome matters.
Two formats, one interview
Each case study ships as a web page and a one-page PDF for proposals, plus two short social cuts. One forty-minute interview supplies all of it.
Questions
Before you commit.
- What if the client does not want to be named?
- Anonymised studies with real numbers still work. We describe the sector and scale without identifying the client.
- We do not have clean metrics. Can we still do this?
- Yes, using operational evidence such as time saved, volume handled or error reduction gathered during the interview.
More within Content Marketing
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Tell us what you are trying to fix.
A short conversation is usually enough to know whether we are the right fit. If we are not, we will say so.