Content Marketing
Blog and Topic Clusters
A blog with fifty unrelated posts is a diary. A cluster with one pillar and eight supporting articles builds topical authority that compounds.
- Engagement
- Strategy fee, then monthly production.
- Outcomes tracked
- Organic impressionsCluster coverageAssisted conversions
Included
What this covers.
Delivered by the same team that builds your site and systems, so the work is not handed between agencies.
- Cluster and pillar architecture
- Keyword and question mapping
- Editorial calendar by priority
- Briefs for each article
- Internal linking plan
- Quarterly performance review
In detail
Who it suits, and how it works.
Best fit
Businesses with a blog that has accumulated unrelated posts, or none at all and no plan for what to publish.
Clusters build authority
One pillar page and eight supporting articles on a single topic signal depth far more than fifty scattered posts. Each cluster targets a step in the buying decision.
What gets measured
Impressions per cluster, pages earning entrances, and assisted conversions. Traffic that never reaches a service page is a vanity number.
Questions
Before you commit.
- How big should a cluster be?
- Typically one pillar and six to twelve supporting articles. Smaller clusters rarely establish authority on the topic.
- Do we need to publish weekly?
- No. Two substantial articles a month, properly linked, beat four rushed ones.
Next step
Tell us what you are trying to fix.
A short conversation is usually enough to know whether we are the right fit. If we are not, we will say so.