Search Engine Optimisation
Keyword and Intent Mapping
A keyword list is not a strategy. The useful output is a map showing which URL should own which intent, and which intents you are not covering at all.
- Engagement
- Fixed fee per market and language.
- Outcomes tracked
- Query coverageNon-brand impressionsContent gap closure
Included
What this covers.
Delivered by the same team that builds your site and systems, so the work is not handed between agencies.
- Seed and competitor keyword discovery
- Search volume and difficulty scoring
- Intent classification by funnel stage
- Existing URL ownership mapping
- Content gap analysis
- Prioritised build list by expected value
In detail
Who it suits, and how it works.
Best fit
Businesses starting SEO, entering a new service line, or unsure which pages should target which queries.
Beyond search volume
Volume without intent produces traffic that never buys. Each keyword is classified by stage and matched to a page type: service, comparison, guide or location.
The output you get
A map of query to URL, including existing pages that already own a query and gaps with no page at all. It becomes the editorial and technical backlog for the next two quarters.
Questions
Before you commit.
- Do you use paid keyword tools?
- Yes, alongside Search Console and your sales conversations. Volume data alone misses how buyers actually describe the problem.
- How many keywords do we need?
- Fewer than most lists suggest. Twenty well-mapped clusters outperform a thousand keywords with no owning page.
More within Search Engine Optimisation
View Search Engine OptimisationTechnical SEO Audit
Find what is blocking indexation before writing another page.
ViewOn-Page Optimisation
One intent per URL, with the content to match it.
ViewDigital PR and Link Building
Links earned from things worth citing.
ViewSEO Content Production
Articles written to rank and to be worth reading.
ViewNext step
Tell us what you are trying to fix.
A short conversation is usually enough to know whether we are the right fit. If we are not, we will say so.