Local SEO and Google Business Profile
Local search rewards completeness and consistency. Most businesses lose the map pack not to better competitors, but to half-filled profiles and location pages that say nothing local.
- Engagement
- Per-location retainer with a setup fee for the first profile and page.
- Reported on
- Map pack impressionsCalls and direction requestsProfile actionsLocal organic sessions
Scope
What this service covers.
Every item below is delivered by us, not outsourced to an unnamed subcontractor. Scope is agreed in writing before work starts.
- Google Business Profile setup and optimisation
- Category, service and attribute research
- Location page content and internal linking
- Citation building and NAP consistency
- Review generation and response workflows
- Local schema markup
- Multi-location architecture and duplication control
- Call, direction and enquiry tracking
In detail
Local SEO and Google Business Profile, in practice.
What the work involves, who it suits and what changes once it is running.
Who this is for
Clinics, showrooms, service businesses and franchises where the customer searches with a location in mind. If more than a third of your enquiries come from calls or direction requests, local search is likely your highest-intent channel.
Why the map pack is lost
Half-completed profiles, categories chosen by guesswork, hours that disagree with the website, and location pages that read identically apart from the city name. Proximity is fixed, but relevance and prominence are not, and those are decided by completeness and consistency.
We complete every field, align citations to a single record, build location pages with genuine local substance, and put a review request process in place that keeps recent reviews arriving.
What changes in the first 90 days
Month one: profile and citation cleanup. Month two: location page rebuild and schema. Month three: review programme running and a map pack ranking report by location, not a single blended number that hides the branches that are not ranking.
Specialisms
Go deeper on one piece.
Google Business Profile Optimisation
The fields, categories and photos that decide map pack visibility.
DetailsMulti-Location SEO
Many branches, one structure, no cannibalisation.
DetailsReview Generation and Response
A steady flow of recent, specific reviews.
DetailsCitations and NAP Consistency
The same name, address and phone everywhere.
DetailsService Area Pages
Rank in neighbouring areas without inventing offices.
DetailsHow we run it
The operating sequence.
The same four stages every engagement moves through, with a decision point between each.
Profile
Categories, services, hours, photos and products completed, because every empty field is a relevance signal you are not sending.
Pages
One substantive page per location with real local detail, linked from the locations index.
Consistency
Name, address and phone aligned across directories, with duplicates merged.
Reviews
A repeatable request process and responses that mention the service and the area naturally.
Deliverables
What you actually receive.
- Optimised business profiles
- Location page template and copy
- Citation and duplicate report
- Monthly map pack ranking report
Reporting
Numbers we are judged on.
Reporting is written, not just a dashboard link. Each month we state what changed, what it cost and what we are doing next.
- Map pack impressions
- Calls and direction requests
- Profile actions
- Local organic sessions
Questions
Before you commit.
- How many locations can you manage?
- From a single premises to dozens. Multi-location work needs consistent naming and a page structure that does not duplicate itself.
- Do reviews affect local rankings?
- Volume, recency and keywords in reviews all correlate with map pack performance. Responses matter for conversion as much as ranking.
- What if we serve an area without a physical office?
- Use service-area settings and avoid fake addresses. Doorway pages and invented locations get profiles suspended.
Works well with
All marketing servicesMeta Ads
Facebook and Instagram campaigns built around qualified enquiries, not impressions.
View serviceGoogle Ads
Search, Shopping and Performance Max campaigns for people already looking to buy.
View serviceSearch Engine Optimisation
Technical foundations, content structure and authority building that compound.
View serviceNext step
Tell us what you are trying to fix.
A short conversation is usually enough to know whether we are the right fit. If we are not, we will say so.