Meta Ads
Creative Testing
Creative is the targeting now. Testing one variable at a time is slower per round but produces knowledge you can reuse, unlike random iteration.
- Engagement
- Included in the retainer; production costs quoted separately.
- Outcomes tracked
- Hook rateCost per result by conceptCreative lifespan
Included
What this covers.
Delivered by the same team that builds your site and systems, so the work is not handed between agencies.
- Concept briefs from customer language
- Hook testing across first three seconds
- Static, carousel and short video variants
- UGC and founder-led script direction
- Winner scaling and loser documentation
- Monthly creative performance review
In detail
Who it suits, and how it works.
Best fit
Accounts spending enough that creative refresh determines performance, and teams willing to supply product access or founder time.
Test ideas, not colours
A new thumbnail is not a new concept. We write concepts from customer language, film or design them, and change one variable per round so the result tells you which part worked.
Reading the result
Hook rate tells you whether the first three seconds are working; cost per result tells you whether the offer is. When hook rate is high and cost is poor, the problem is the page or the offer, not the ad.
Questions
Before you commit.
- How many creatives do we need per month?
- Three to five new concepts is enough for most accounts, provided each is a genuine idea rather than a colour change.
- Do we need to film ourselves?
- Phone footage usually outperforms studio production for paid social. We provide scripts and shot lists.
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ViewNext step
Tell us what you are trying to fix.
A short conversation is usually enough to know whether we are the right fit. If we are not, we will say so.