Meta Ads
Pixel and Conversions API Setup
Without server-side events, Meta optimises on a partial picture and the algorithm learns the wrong thing. This is the least visible and most valuable part of paid social.
- Engagement
- One-time implementation, with monitoring in the retainer.
- Outcomes tracked
- Event match qualityAttribution coverageCost per acquisition accuracy
Included
What this covers.
Delivered by the same team that builds your site and systems, so the work is not handed between agencies.
- Event map from site and CRM actions
- Pixel installation and validation
- Server-side Conversions API through a tag manager
- Event deduplication with matching identifiers
- Offline conversion import from CRM stages
- Quarterly tracking audit
In detail
Who it suits, and how it works.
Best fit
Any business spending on Meta where reported conversions do not match the CRM, or where iOS traffic is a large share of sessions.
What server-side events fix
Browser restrictions drop a share of events, so the platform optimises on a partial picture. Sending the same events from your server restores match quality and gives you a controlled place to enforce consent.
How we implement it
We map each business event once, send it from both browser and server with a shared event ID for deduplication, and import closed deals from the CRM so optimisation targets revenue rather than raw form fills.
Questions
Before you commit.
- Is the Conversions API necessary for small accounts?
- It improves signal quality at any size, and becomes essential once spend is meaningful or iOS traffic dominates.
- Will this affect privacy compliance?
- Events are sent server-side with consent enforced at the source, which is generally easier to control than browser-only tracking.
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Tell us what you are trying to fix.
A short conversation is usually enough to know whether we are the right fit. If we are not, we will say so.