Meta Ads
Catalogue and Shopping Campaigns
Catalogue campaigns are only as good as the feed behind them. Titles, images and availability decide which products the algorithm can actually sell.
- Engagement
- Setup fee, then percentage of managed spend.
- Outcomes tracked
- Return on ad spendCost per purchaseCart abandonment recovery
Included
What this covers.
Delivered by the same team that builds your site and systems, so the work is not handed between agencies.
- Product feed setup and category mapping
- Advantage+ shopping campaign structure
- Dynamic creative with product-level variants
- Retargeting by viewed and abandoned products
- Feed error and disapproval cleanup
- ROAS reporting by product and collection
In detail
Who it suits, and how it works.
Best fit
Stores with a product feed, enough margin to absorb paid acquisition, and a catalogue that changes often enough to need dynamic ads.
The feed is the campaign
Product titles decide which searches your items appear for, and the first image decides whether they are clicked. Before touching budgets we restructure titles, set product types and clean disapprovals, which usually moves revenue more than bidding changes.
Separating acquisition from recovery
Broad catalogue campaigns and product retargeting should not share an audience. Excluding viewers from acquisition keeps the cost per purchase honest and stops the same buyer being counted as new demand.
Questions
Before you commit.
- Do we need a large catalogue?
- No. Catalogue campaigns work from a few dozen SKUs, provided the feed is accurate and the creative shows real products.
- Can it run alongside Google Shopping?
- Yes, and it usually should. The same feed can serve both platforms with different creative treatment.
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Tell us what you are trying to fix.
A short conversation is usually enough to know whether we are the right fit. If we are not, we will say so.