Email and WhatsApp Marketing
Email Automation Flows
Flows are the part of email that keeps performing after launch. Most businesses send campaigns and skip the sequences, which is where the revenue sits.
- Engagement
- Per-flow build, plus optional management.
- Outcomes tracked
- Flow revenue shareOpen and click rateRepeat purchase rate
Included
What this covers.
Delivered by the same team that builds your site and systems, so the work is not handed between agencies.
- Welcome series of three to five emails
- Nurture sequence by interest
- Abandoned cart and browse flows
- Post-purchase and review request
- Win-back for lapsed customers
- Flow performance reporting
In detail
Who it suits, and how it works.
Best fit
Stores and service businesses sending campaigns manually while the automated sequences that drive most revenue sit unbuilt.
Start with the two that pay
Welcome and abandoned cart cover most of the available return. Nurture and win-back follow once those are live and measured, rather than delaying the whole programme.
Written like a person
Short emails, one idea each, a clear next step. Automated does not have to mean impersonal, and the flows that read like a real message outperform template copy.
Questions
Before you commit.
- How many flows do we need to start?
- Two: welcome and abandoned cart, if you sell online. Add nurture and win-back once those are running.
- How long should a nurture sequence be?
- Four to six emails over three to four weeks, then move the contact to a lower-frequency list.
More within Email and WhatsApp Marketing
View Email and WhatsApp MarketingNext step
Tell us what you are trying to fix.
A short conversation is usually enough to know whether we are the right fit. If we are not, we will say so.