Email and WhatsApp Marketing
Email Deliverability
A perfect campaign sent from a domain without authentication lands in spam. Deliverability is infrastructure, and it is checked before anything else.
- Engagement
- Fixed setup, with monitoring in the retainer.
- Outcomes tracked
- Inbox placementBounce rateComplaint rate
Included
What this covers.
Delivered by the same team that builds your site and systems, so the work is not handed between agencies.
- SPF, DKIM and DMARC configuration
- Domain and IP warmup plan
- List cleaning and bounce handling
- Spam trap and complaint monitoring
- Sunset policy for unengaged contacts
- Reputation reporting
In detail
Who it suits, and how it works.
Best fit
Businesses whose opens fell sharply, whose mail lands in spam, or who are moving to a new sending domain.
Infrastructure before copy
Authentication, a warmed domain and a cleaned list decide the inbox. Subject lines only matter after those are in place, which is why we check them first.
Protecting the domain
Marketing sends run on a subdomain so a reputation problem never touches invoices or password resets. Unengaged contacts are sunset rather than mailed indefinitely.
Questions
Before you commit.
- Why do our emails go to spam?
- Usually missing authentication, a purchased list, or a sudden volume spike. All three are fixable with a warmup period.
- Should we use a subdomain?
- Yes for marketing sends, so a reputation problem does not affect invoices and transactional email.
More within Email and WhatsApp Marketing
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Tell us what you are trying to fix.
A short conversation is usually enough to know whether we are the right fit. If we are not, we will say so.