Email and WhatsApp Marketing
Paid media rents attention; email and WhatsApp own it. These channels produce the highest return in most accounts, and they are the ones most businesses neglect.
- Engagement
- Monthly retainer; platform costs are billed directly to you.
- Reported on
- Open and click ratesFlow revenueList growth rateUnsubscribe and complaint rate
Scope
What this service covers.
Every item below is delivered by us, not outsourced to an unnamed subcontractor. Scope is agreed in writing before work starts.
- List building and lead capture design
- Welcome, nurture and abandoned-cart flows
- Newsletter strategy and production
- Segmentation by behaviour and lifecycle stage
- Deliverability setup: SPF, DKIM, DMARC and warmup
- WhatsApp Business API template design
- Broadcast scheduling and compliance
- Revenue attribution and list health reporting
In detail
Email and WhatsApp Marketing, in practice.
What the work involves, who it suits and what changes once it is running.
Who this is for
Stores with traffic and no recovery emails, service businesses with a list they never mail, and companies in markets where customers would rather receive an order update on WhatsApp than read an inbox.
Why owned channels underperform
Most accounts send campaigns to the whole list and never build a flow. Flows are where the return sits: welcome, cart recovery, post-purchase and win-back run continuously without a calendar.
Deliverability is the quiet constraint. A domain without SPF, DKIM and DMARC sends good campaigns to spam, and no amount of subject line testing fixes that.
What changes in the first 90 days
Weeks one to two: authentication, list cleaning and consent records. Weeks three to six: welcome and cart recovery flows live, WhatsApp templates approved where relevant. Weeks seven to twelve: newsletter cadence running and revenue attributed per flow rather than per campaign.
Specialisms
Go deeper on one piece.
Email Automation Flows
Sequences that earn revenue while nobody is working.
DetailsNewsletter Programme
A send people open because it is useful.
DetailsWhatsApp Business API
Official messaging for orders, updates and support.
DetailsEmail Deliverability
Getting into the inbox before worrying about the subject line.
DetailsList Growth
Capture that converts traffic into an owned audience.
DetailsHow we run it
The operating sequence.
The same four stages every engagement moves through, with a decision point between each.
Foundation
Authentication, list hygiene and consent capture set up properly before sending anything.
Flows
Automated sequences that run continuously, starting with welcome and cart recovery.
Campaigns
A predictable calendar of useful sends, not discounts every week.
Segment
Split by engagement and purchase history so the list stays healthy as it grows.
Deliverables
What you actually receive.
- Deliverability setup and audit
- Automated flow library
- Monthly campaign calendar and sends
- Revenue and engagement reporting
Reporting
Numbers we are judged on.
Reporting is written, not just a dashboard link. Each month we state what changed, what it cost and what we are doing next.
- Open and click rates
- Flow revenue
- List growth rate
- Unsubscribe and complaint rate
Questions
Before you commit.
- Is WhatsApp marketing allowed for our business?
- Yes, through the official Business API with opt-in and approved templates. Bulk messaging from personal numbers risks a ban.
- How big does our list need to be?
- A few hundred engaged contacts is enough to justify automation. Quality of consent matters more than size.
- Do you write the emails?
- Yes, copy and design are included. We will ask for product and offer context each cycle.
Works well with
All marketing servicesMeta Ads
Facebook and Instagram campaigns built around qualified enquiries, not impressions.
View serviceGoogle Ads
Search, Shopping and Performance Max campaigns for people already looking to buy.
View serviceSearch Engine Optimisation
Technical foundations, content structure and authority building that compound.
View serviceNext step
Tell us what you are trying to fix.
A short conversation is usually enough to know whether we are the right fit. If we are not, we will say so.