Google Ads
Shopping Campaigns
Shopping performance is decided in the feed. Titles that match how people search do more for revenue than any bid adjustment.
- Engagement
- Feed setup fee plus management retainer.
- Outcomes tracked
- Return on ad spendClick-through rateProduct-level revenue
Included
What this covers.
Delivered by the same team that builds your site and systems, so the work is not handed between agencies.
- Merchant Center setup and diagnostics
- Feed title and description restructuring
- Product type and custom label segmentation
- Priority and bid strategy by margin tier
- Disapproved product remediation
- Search term reporting by product
In detail
Who it suits, and how it works.
Best fit
Retailers and distributors with a product feed and a margin structure that can support paid acquisition.
Feed work before bids
Title structure, product type and custom labels decide which queries your items match. We rebuild the feed so high-margin products carry the labels needed for separate bidding.
Handling disapprovals
Missing GTINs, mismatched prices and policy flags quietly remove products from auction. We clear them at source and monitor weekly, because a disapproved bestseller is invisible revenue loss.
Questions
Before you commit.
- Do we need a Merchant Center account?
- Yes, and it must be yours. We work inside it as a manager so ownership never transfers to us.
- Can we control which products get budget?
- Through custom labels and priority settings, which is why feed structure matters more than campaign count.
More within Google Ads
View Google AdsGoogle Search Ads
Text campaigns built around buying intent, not broad keywords.
ViewPerformance Max
Automated campaigns kept honest with exclusions and feeds.
ViewDisplay and Video Remarketing
Re-engagement across Display, YouTube and Gmail.
ViewPPC Audit
A written diagnosis of where the account is losing money.
ViewNext step
Tell us what you are trying to fix.
A short conversation is usually enough to know whether we are the right fit. If we are not, we will say so.