Google Ads
PPC Audit
Most audits stop at screenshots. This one ends with a ranked list of changes, each with an estimated impact and the effort required.
- Engagement
- Fixed fee, credited against the first month if you proceed.
- Outcomes tracked
- Wasted spend identifiedTracking gapsPrioritised roadmap
Included
What this covers.
Delivered by the same team that builds your site and systems, so the work is not handed between agencies.
- Account structure and budget pacing review
- Search term and placement waste analysis
- Conversion tracking verification
- Landing page and offer assessment
- Competitor auction insights
- Prioritised action plan in writing
In detail
Who it suits, and how it works.
Best fit
Businesses inheriting an account, suspecting waste, or preparing to change agencies and wanting an independent read.
What the audit covers
Structure, match types, negative coverage, conversion accuracy, landing page alignment and budget pacing. Each finding is quantified by spend at risk so the fix list is ordered by money, not by opinion.
What you receive
A written document with screenshots, an impact estimate per item and a walkthrough call. You can act on it internally, and there is no obligation to continue with us.
Questions
Before you commit.
- Do we have to hire you after the audit?
- No. The audit is delivered as a document you can act on with your own team or another agency.
- How long does an audit take?
- Five to seven working days depending on account size, followed by a walkthrough call.
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Tell us what you are trying to fix.
A short conversation is usually enough to know whether we are the right fit. If we are not, we will say so.