Analytics and Tracking
GA4 Setup and Migration
GA4 configured on defaults answers questions nobody asked. A measurement plan written first is what makes the property useful six months later.
- Engagement
- Fixed-scope implementation by site size.
- Outcomes tracked
- Event coverageConversion accuracyReporting reliability
Included
What this covers.
Delivered by the same team that builds your site and systems, so the work is not handed between agencies.
- Measurement plan and event taxonomy
- Property, stream and data retention setup
- Conversion and key event definitions
- Audience and segment configuration
- Internal traffic and bot filtering
- Universal Analytics data preservation
In detail
Who it suits, and how it works.
Best fit
Sites on default GA4 settings, businesses migrating from Universal Analytics, or teams who cannot find the numbers they need.
Configured for your funnel
Default GA4 reports answer questions about sessions. We define events around your actual funnel, so the property reports enquiries, qualified leads and orders rather than just traffic.
Settings that affect data quality
Data retention, internal traffic filters, cross-domain measurement and bot filtering are the settings that quietly corrupt reports when left at defaults.
Questions
Before you commit.
- Can our old Universal Analytics data be kept?
- Historic data can be exported and retained, but it cannot be migrated into GA4. We archive what matters before it disappears.
- Why does GA4 show fewer conversions than Ads?
- Different attribution windows and models. We reconcile them with a documented definition rather than expecting identical numbers.
More within Analytics and Tracking
View Analytics and TrackingServer-Side Tracking
Signal quality that survives ad blockers and browser limits.
ViewConversion Tracking
Every form, call and message counted separately.
ViewReporting Dashboards
One screen per audience, with definitions people trust.
ViewConsent and Privacy Setup
Compliant measurement without losing all your signal.
ViewNext step
Tell us what you are trying to fix.
A short conversation is usually enough to know whether we are the right fit. If we are not, we will say so.