Analytics and Tracking
Reporting Dashboards
A dashboard nobody opens is decoration. Each one is built for a named person and a decision they actually make.
- Engagement
- Fixed build per dashboard, optional maintenance.
- Outcomes tracked
- Reporting time savedMetric agreementDashboard usage
Included
What this covers.
Delivered by the same team that builds your site and systems, so the work is not handed between agencies.
- Metric definitions document
- Channel and campaign performance view
- Lead quality and pipeline view
- Revenue and margin view where available
- Automated scheduled delivery
- Monthly data quality checks
In detail
Who it suits, and how it works.
Best fit
Teams exporting spreadsheets every month, or stakeholders asking for figures that take a day to assemble.
One screen per audience
Leadership needs channel contribution and pipeline. The marketing team needs campaign detail. A dashboard that tries to serve both serves neither.
Definitions written down
Every metric carries a definition and a source. That single document ends most arguments about whose number is correct.
Questions
Before you commit.
- Can it blend Ads, GA4 and CRM data?
- Yes. Blending requires a common key, which is why consistent campaign naming matters more than the tool.
- Do we need a paid BI tool?
- Rarely to start. Looker Studio covers most marketing reporting needs before you consider a warehouse.
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Signal quality that survives ad blockers and browser limits.
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Every form, call and message counted separately.
ViewConsent and Privacy Setup
Compliant measurement without losing all your signal.
ViewNext step
Tell us what you are trying to fix.
A short conversation is usually enough to know whether we are the right fit. If we are not, we will say so.