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What actually drives the cost of a mobile app

Two apps with the same screen count can cost three times apart. The difference is rarely the design and almost always the behaviour behind it.

10 August 20266 min readCodetoli Services

Screens are a poor proxy

Cost tracks the number of distinct flows, roles and states far more than the number of screens. A five-screen app with three roles and offline sync costs more than a fifteen-screen catalogue app.

The expensive requirements

Offline editing with conflict resolution, real-time location tracking, background sync, in-app payments, and integrations with legacy systems each add meaningful engineering and testing time.

Budget beyond development

Store accounts, review cycles, privacy disclosures, analytics, crash reporting, push infrastructure and annual OS updates all carry cost. Plan for roughly twenty percent of build cost per year to keep an app live and compliant.

Common questions

Should we launch both platforms at once?
Launch where your users are, then expand. Maintaining two platforms from day one doubles testing effort before you have product feedback.
Why do apps cost more than websites?
Offline behaviour, device variation, app store review and release management add work that a web build does not require.

Next step

If this question is live in your business right now, describe the situation and you will get a written view on the options, including whether you should build at all.

Discuss your project

Next step

Tell us what you are trying to fix.

A short conversation is usually enough to know whether we are the right fit. If we are not, we will say so.

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