Local SEO for businesses with many locations
Location pages fail in two ways: they are identical except for the city name, or they are never linked from anywhere that a crawler visits.
Make each page genuinely local
Address, service area, local phone number, staff, delivery timelines and projects specific to that location. Two sentences of unique detail will not outrank a competitor with a real local presence.
Structure and linking
Keep one canonical URL per location, link to it from the main navigation or a locations index, and cross-link related services within that city. Orphan pages are indexed slowly if at all.
Profiles and consistency
Each physical location should have its own business profile with consistent name, address and phone. Inconsistent hours or phone numbers across directories undermine the page you built.
Common questions
- How many location pages should we create?
- Only where you can write something genuinely local and where you actually serve customers. Fifty thin pages perform worse than ten substantive ones.
- Do location pages cannibalise each other?
- Only when their content overlaps heavily. Distinct services, districts and local detail keep each page targeting its own intent.
Next step
If this question is live in your business right now, describe the situation and you will get a written view on the options, including whether you should build at all.
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